La ciencia de las publicaciones en redes sociales

 ¿Existe una fórmula científica para contar historias en las redes sociales?

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¿Cuál será la fórmula exacta para tener éxito al momento de contar nuestras historias en redes sociales? Las personas a las que sus publicaciones les funcionan mejor, dedican especial atención a las variables como cambios en el ambiente y cambios demográficos. Por ejemplo, ¿a qué hora vemos el más alto nivel de respuesta? ¿es mejor usar hashtags en las publicaciones o no? ¿nos hacen más caso si incluimos GIFs animados?

Las respuestas las tenemos todos, si sabemos hacer las pruebas en nuestras publicaciones e interpretando la información que las herramientas nos arrojan. Todos podemos ver cuántos corazones nos dan en Instagram, cuántos comentarios, shares y likes nos dan en Facebook, cuántos repines tenemos en Pinterest, etc.

Sin embargo, experimentar no es suficiente, debemos responder a lo que los resultados nos arrojan. Dedicarle tiempo y dinero a estas actividades puede ser difícil no solo para las pequeños, también en las grandes empresas tienen sus complicaciones, pero hacerlo es indispensable.

Importante es saber también que cada plataforma es única. Lo que funciona en Facebook no necesariamente funciona en Twitter. Las historias con imágenes de Instagram no tienen el mismo impacto cuando lo dices de la misma manera en Pinterest. Es como si a un turista rumano que visita México, y que no entiende español, le decidimos hablar en portugués. Por más similitudes que existan, no es el mismo idioma.

social-media-science

Las publicaciones con mayor éxito siempre incluyen estas tres características:

  1. Tienen un “llamado a la acción” (call to action) simple y fácil de entender.
  2. Están adaptadas para verse en dispositivos móviles y tabletas
  3. Respetan las características de la red social en la que se está publicando el contenido

El trabajo de todos quienes trabajamos en mercadotecnia es llegarle al consumidor en el momento que estén más propensos a comprar. Para hacer esto, necesitamos estar donde ellos están. Sin importar a dónde vayamos a buscarlos, debemos presentarnos siempre con una historia que interese y un contenido de impacto que la acompañe.

¿Estás listo para experimentar y analizar?

Bibliografía:

Gary Vaynerchuck. (2013). Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. New York, New York: HarperCollins.

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The Science of Social Media

The Science of Social Media

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March 1, 2014 · 5:07 pm

How to make money with the UK’s Royal Wedding using social media

So I was reading this awesome website Mashable.com and found this quite interesting article about how Flickr is inviting everyone that will be in London during the Royal Wedding Celebration to share with everyone their pictures taken in a special photo album: The People’s Royal Wedding Album.

They’re saying they want to capture “the people’s view”. A Flickr spokesperson said “Whether people are watching on TV, heading to London, holding a street party, making novelty baked or knitted goods, we want to see the pictures,” he added.

Later on people are going to vote to choose the best picture and the winner will get a £5,000 ($8,260 USD) honeymoon. That’s a quite prize for the winner, don’t you think?

Now, what is Flickr going to get back? Well, they will attract millions of excited people that made part of this historic event sharing their pictures on Flickr. These people will later on share them with their friends as well and so on. Instead of sharing their pics on Facebook, they will do it on Flickr to get their prize.

They already started to share their celebration pics

On the other hand, Yahoo! and YouTube will be transmitting live the Royal Wedding, just as many other websites and media that won’t loose the chance to get some traffic to their websites using this event.

But, how can just a regular person like you and me take advantage of this? Well, I found this website: The Royal Wedding Book. This website is inviting people to share their Royal Wedding pictures on Facebook, Twitter or E-mail. As a result, they will sell The Royal Wedding Photo Book for only $66 USD, containing “100 pages of memories” with the best pictures shared by the people. Since people are all excited once again, they won’t hesitate on sharing their pictures and will be more than willing to have THEIR pics in such a special photo book.

They’re using the lulu.com services, another great website that makes any person able to publish their own books, e-books, photo albums, calendars, cd’s or dvd’s, kitchen books or poetry books. What you do is upload all the content, you use their platform to edit and make all the changes and in the end they will print it for you and give promotion to sell your book, calendar, album, etc! Isn’t that great?

So generally speaking, I found the Royal Wedding Photo Book idea such a great one to make some money using social media and without having to even pay a flight ticket to London!

Now, are you ready to take advantage of the next big event and make some money using social media? Any ideas?

Thanks!

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So here we are…

I’ve read tons and tons of news, articles, some books, etc. All related to this thing that everyone is talking about: social media and marketing trends.

So the main objective of this blog, is to give myself a voice and share with you guys a little of what I’ve learned, practiced, heard and read on social media and marketing: this world that evolves as quickly as I’m typing, and that keeps me always looking for the next “awesome site”.

I just love to be always searching and discovering new sites, so let’s start blogging!

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Hello world!

Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!

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